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Read the full story to see how Mack is thinking outside the box and using Zift to deliver authentic stories and interactive experiences to present the company’s offerings in a relatable way that captures customers’ and prospects’ attention - and puts the hammer down for their distributors’ sales. It’s pretty early in terms of numbers, but we’re getting them about five leads a day.
“That is then passed through Zift to those dealers directly for them to follow up on those leads with us. “We link out to the Configurator where can go and spec their own truck to start a conversation with a dealer,” said Neil Tolbert, Director of Marketing Communications for Mack Trucks. So, I was excited to see a great new article in DemandGen Report‘s Industry Insights that did just that.Ĭlassic American truck manufacturer and longtime Zift customer Mack Trucks is tapping into the genuine interest, heritage, and nostalgia that surrounds trucking today in their new RoadLifeTV campaign and Configurator, an interactive experience where prospects and customers can actually build their own truck. Rarely does my own world of channel marketing and management crossover with Tom’s trucking universe.
They want to know his CB handle, what kind of rig he drives, what he’s hauling, where he’s going - and even if they can go for a ride. Whenever I talk about Tom or TALL Trucking, people lean in. Powerful mythology surrounds truckers and the trucking industry in general. He’s on the road more than he’s home, with more than 2 million miles behind him and that long white line stretching out in front of him. He got his CDL as soon as he could, drove cross-country for a decade, and started TALL Trucking a few years ago. He had a Convoy birthday cake when he was five - and it’s still his favorite movie. My husband is a trucker through and through. Mercy sakes alive - looks like we got us a convoy! Yeah, we definitely got theįront door, good buddy. Yeah, that’s a big ten-four there, Pigpen.
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Portigliatti also said his legal team at Coker Law is sponsoring a virtual vehicle program at Paxon High School, which teaches student drivers how to become smarter drivers and avoid incidents like this one.Ĭopyright 2022 by WJXT News4Jax - All rights reserved.Breaker one-nine, this here’s the Rubber Duck,Īh yeah, ten-four Pigpen, for sure, for sure.īy golly, it’s clean clear to Flagtown.
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Portigliatti is preparing to take this case to trial on behalf of the person pinned during the accident.
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The News4JAX I-TEAM reached out to the truck driver for his side of the story, but did not hear back by publication of this article. It’s going to cost a lot of money,” Portigliatti said. ″Because when you don’t properly supervise the drivers, you don’t pick up on conduct that’s bound to create problems. Portigliatti said safety can cost trucking companies a little more money upfront, but in the end, he says, it can save trucking companies money, and more importantly, save lives. “That now is as advanced as knowing whether you’re blinking too often, or your eyes are closed for too long, if you’re not checking your mirrors often enough, so that facial recognition and AI that we now have available to us has contributed tremendously to improving safety,” Portigliatti said.
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The software can also alert the driver in real-time to correct the behavior and even notify the driver’s managers of the danger. Potgiliatti is talking about advanced driver monitoring software, which uses technology to track a drivers face and can identify distracted driving behaviors. “One of the things we try to push in a lot of our cases is, look, you had the camera already in the cab of the truck, looking at the driver, but you didn’t purchase the extra service of warning or detecting fatigue,” Portigliatti said. He said the trucking industry has made great advancements over the years in installing dash cam videos, but he said much more can be done to protect people on the road. 1 factor involving accidents with semi-vehicles. Portigliatti, with Coker Law, said distracted driving is the No. You have a driver that’s falling asleep in the middle of the day,” trial lawyer Stefano Portigliatti told the News4JAX I-TEAM. It’s testimony that troopers later determined wasn’t what really happened. One person was pinned against a concrete wall.Īccording to the incident report, Brown told the Florida Highway Patrol that his front tire blew out, and then the front right portion of truck dipped, causing the crash. His semitrailer first collides with a car that was parked on the side of the highway, where two people were changing a flat tire. 31, 2021, truck driver Cecil Brown appears to doze off at the wheel of his 18-wheeler along I-4 In Hillsborough County.
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